Hello and a big squeeze to your lovely baby, I hope you and your baby are well and thriving! 

If you already know about Plum, you know that we make really good organic baby food. We raise the bar when it comes to taste, wholesomeness and the positive experience of feeding babies. It is so encouraging that Plum has grown into such a trusted brand, that babies truly enjoy, and parents understand why it is so good.

The theory is quite simple in as far as home made food is where we benchmark our recipes. I wanted to bridge that gap between home made and shop bought baby food, and we got there by keeping it simple. Every recipe has to reflect the ingredients that have been responsibly sourced, and needs to pass the panel of judges (plum babies) who are the most discerning. 

We are still only a small business, and will always retain the ethics of a small business, but to see what is at our core, please take a moment to take a look at our manifesto – it truly articulates our values and vision. We achieve this by imagining what it is like in the world of baby, discovering new tastes, communication without words, sensing through touch. 

Plum is so much more than organic.

Plum. A taste of things to come.